Branded Tap Water

11/May/2007 Filed in: Packaging
nytap
Branding Tap water: A few months ago you could buy bottled tap water in some NY restaurant (with proceeds going to the UNICEF fund). I love the bottle design from the Tap Projec
About TAP PROJECT – Mission Statement

Face it: Clean tap water is something you take for granted. The thing is, other people, lots of them actually, aren’t so lucky. As a matter of fact, the lack of clean drinking water is one of the most urgent health crises facing the planet today. The Tap Project lets you do something about that. But don’t worry, it’s easy—all you have to do is have a glass of water. Every year, on March 22, the United Nations' World Water Day, restaurants invite their customers to pay $1 for the tap water they normally get for free. The funds collected help UNICEF save lives by providing safe drinking water to children around the world. The Tap Project started in 2007 in New York City, home to some of the best tap water on the planet, and will expand to other U.S. cities next year.