Model of a Brand and other info diagrams

03/Dec/2006 Filed in: Branding / Naming

Dubberly Design Office (DDO) have just posted a small sample of concept maps they’ve designed within the last 7 years. Each map takes a difficult—almost mystical—subject and attempts to rigorously map out its many complexities and relationships. There are six maps, each answering one of the following questions:

1. What is Java technology and its community?
2. How does the Domain Name System (DNS) work?
3. What is a brand?
4. How do organizations track customers to retain them longer—and acquire more?
5. What is Internet search?
6. What happens during a heart attack?

The maps apply concept mapping principles introduced in Learning How to Learn by Novak, Gowin, and Kahle. DDO uses those principles in combination with a graphic design sensibility to create an utterly mesmerizing series of maps. Here’s how DDO describes the role of concept mapping in design activities.

click the pic to get the maps